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Fresh Cosmetics Unveils Film-Inspired Beauty Collection

This article was originally published in The Rose Sheet

Executive Summary

Niche cosmetics brand Fresh is partnering with Columbia Pictures/Dreamworks Films to create a line of fragrance, skin and color cosmetics products named after the upcoming film "Memoirs of a Geisha," the company announced

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Marketing In Brief

Shu Uemura: Geisha Pearls color collection, launching for holiday, "pays homage to the alluring style and sophistication of the Geisha," with formulas that reflect the "alabaster of Geisha makeup and use of mother of pearl decorative inlay on traditional 'tebako' boxes," Japanese company announces. Collection comprises two eyeshadow palettes ($65 each) filled with a choice of four limited-edition shades exclusive to each line. Aurora Pearl offers pink and purple pearlescent pigments, while Aqua Pearl features "rich shades of blues and brown," firm notes. Collection also includes new shades of Sweet Lip Gloss ($25) and Rouge 4 Lipstick ($20) as well as White Feather False Lashes ($20). Shu Uemura is not the first beauty company to launch a line of cosmetics inspired by the geisha tradition; Fresh recently unveiled Memoirs of a Geisha, a collection of fragrance, skin care and color (1"The Rose Sheet" July 18, 2005, p. 3)...

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