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Goldwell Regulation Hair Care Formulated With Yogurt, Milk Ingredients

This article was originally published in The Rose Sheet

Executive Summary

Goldwell Regulation hair care products are positioned as "problem solving" treatments that contain herbal milk to soothe the scalp and reduce itching, as well as Y-Shine Complex to boost shine, the salon marketer said

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Marketing In Brief

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Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle



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