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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Calvin Klein fragrance: Limited-edition ck One scene is a unisex scent that "energizes yet comforts," according to Unilever Cosmetics International. On counters in November, scene contains top notes of mandarin, ylang and ginger root, which blend to rosewood, ginger softact and muguet. Drydown includes musk, amberwoods and vanilla amber. Scent will be available in a 3.4 oz. edt spray for $40, as well as body wash ($15) and moisturizer ($20). The juice will be housed in cK's traditional flask-shaped bottle but will feature images of individuals and couples, "creating an eye-catching bodies-in-motion effect," Unilever says...
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