HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Revlon Growth Initiatives Include Cosmetics Line For Mature Women

This article was originally published in The Rose Sheet

Executive Summary

Revlon is seeking to augment top line growth by launching two strategic initiatives this year, a new cosmetics collection for mature women and an expanded Almay lineup, the company announced during an Aug. 4 Q2 earnings call

You may also be interested in...



Vital Radiance Targets Women 50+ With “Intimate” Ad Campaign

Revlon is supporting the launch of Vital Radiance, a beauty brand for women over 50, with a national TV campaign that "approaches the consumer in a uniquely intimate and inviting manner," according to the firm

Vital Radiance Targets Women 50+ With “Intimate” Ad Campaign

Revlon is supporting the launch of Vital Radiance, a beauty brand for women over 50, with a national TV campaign that "approaches the consumer in a uniquely intimate and inviting manner," according to the firm

Almay Plays Up Simplicity, Consumer Personalization In ’06 Lineup

Almay will build its Intense i-Color franchise with the introduction of the Play Up eye makeup collection in food, drug and mass market doors in February, the Revlon division said

Related Content

UsernamePublicRestriction

Register

RS013255

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel