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Gillette Upgrades To Five Blades With Fusion Razor Collection

This article was originally published in The Rose Sheet

Executive Summary

Gillette anticipates the Fusion five-blade razor collection will achieve $1 bil. in sales within its third year on shelves, according to Blades & Razors President Peter Hoffman. The firm unveiled the line of manual and powered shavers, slated to launch in the first quarter of 2006, at a Sept. 14 press conference in New York City
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