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This article was originally published in The Rose Sheet

Executive Summary

Newly appointed Council for Better Business Bureaus President and CEO Steven Cole identifies four challenges for his agency going forward - "strategic planning, consistent branding, building a world class information technology system and the internalization of the Better Business Bureaus." Speaking during a presentation at the National Advertising Division annual conference in New York City Sept. 26-27, Cole says he was selected in part because of the importance the board attributes to self-regulation. "I'm the first person selected from within the organization and that is not an accident," he states, adding, "I know the subject matter, I know the importance of self-regulation, I understand why we simply must be an effective alternative to the courts, [and] I appreciate our need to be competent, transparent, impartial and credible." Cole's appointment is effective Oct. 1 and was announced Aug. 17 (1"The Rose Sheet" Aug. 29, 2005, In Brief)...

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