1-800 Pharmacy “Clinically Proven” Claims Should Be Modified – ERSP
This article was originally published in The Rose Sheet
Executive Summary
1-800 Pharmacy should modify claims that its OHT Peptide-3 is "clinically proven" to reduce wrinkles, the Electronic Retailing Self-Regulation Program said
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Skin Care Marketers’ Anti-Aging Claims Keep NAD, ERSP Busy In ’05
Anti-aging skin care claims dominated inquiries into cosmetics and personal care advertising by watchdog groups in 2005
ERSP
DermaRadiant should discontinue claims that its Anti-Wrinkle Complex is "clinically proven" to improve appearance of wrinkle depth in direct-response marketing since testing of the product did not produce statistically significant results, according to Electronic Retailing Self-Regulation Program. However, the study did support general efficacy claims, watchdog group says in recent decision. ERSP also recommended DermaRadiant discontinue implied comparative claims referencing plastic surgery, such as "No Risk Injections. No Costly Doctor Visits and Prescriptions. No Painful Surgery." In a separate case, ERSP requested DermaRadiant discontinue testimonials for Ageless Eyes that product offers immediate results. Group found various performance claims for the formula were supported by clinical studies...