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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Dior signs Stone: Actress Sharon Stone signed as the first celebrity face of brand's Capture skin care line, Parfums Christian Dior announces. She will appear in a global print ad campaign beginning in spring 2006, as well as in a TV commercial in Asia, LVMH division notes. Stone, who has never represented a beauty brand, was chosen by Dior "because of her worldwide appeal as a beautiful and desirable woman in her 40's, who is clever and independent," company adds. The Golden Globe and Emmy Award winner and Academy Award nominee will appear in "Basic Instinct 2: Risk Addiction" next year...

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