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Weleda Aims For Expanded U.S. Growth With New Headquarters

This article was originally published in The Rose Sheet

Executive Summary

Weleda is "looking to build upon its steady growth in the U.S." with the opening of new headquarters, as well as its first U.S. apothecary and spa, in Palisades, N.Y., according to the organic personal care company

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European Organics Sales

Natural and organic cosmetics sales in Europe will reach over €1 bil. ($1.28 bil.) by the end of 2006, according to UK research firm Organic Monitor. In its September report, "The European Market for Natural Cosmetics," the group notes the German and Italian natural cosmetics markets comprise 70% of the total European naturals category, while France and Germany's markets are the fastest growing. Natural cosmetic products in Germany currently account for 4% of total cosmetic sales, and are expected to approach 10% by 2012, firm notes. Swiss firm Weleda is the largest natural cosmetics marketer in Europe, although new entrants are eroding the company's market share, according to Organic Monitor. Weleda has recently taken steps to grow in the U.S.; last year, the firm established new U.S. headquarters and opened an apothecary and spa in New York (1"The Rose Sheet" Oct. 17, 2005, p. 9)...

European Organics Sales

Natural and organic cosmetics sales in Europe will reach over €1 bil. ($1.28 bil.) by the end of 2006, according to UK research firm Organic Monitor. In its September report, "The European Market for Natural Cosmetics," the group notes the German and Italian natural cosmetics markets comprise 70% of the total European naturals category, while France and Germany's markets are the fastest growing. Natural cosmetic products in Germany currently account for 4% of total cosmetic sales, and are expected to approach 10% by 2012, firm notes. Swiss firm Weleda is the largest natural cosmetics marketer in Europe, although new entrants are eroding the company's market share, according to Organic Monitor. Weleda has recently taken steps to grow in the U.S.; last year, the firm established new U.S. headquarters and opened an apothecary and spa in New York (1"The Rose Sheet" Oct. 17, 2005, p. 9)...

Marketing In Brief

Crest: First anti-aging oral care offering, Crest Whitestrips Renewal Age Defying Strips, are being promoted in TV spots breaking now during major programs including the "Golden Globe Awards," "CSI Miami" and "The Today Show," Procter & Gamble says. Print ads for the launch will break in February books including Good Housekeeping, InStyle, Redbook and Shape, company adds. Both print and TV spots will feature real women discussing the fact the product keeps people guessing their age. P&G also will launch an interactive Web site, 1www.keepthemguessing.com, Jan. 16. Visitors to the site can guess the ages of various women featured. Renewal Age Defying Strips launched early this year (2"The Rose Sheet" Jan. 2, 2006, p. 8)...

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