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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MAC Halloween promotion: Makeup artist brand will offer Halloween makeovers at counters worldwide Sept. 27-Oct. 31, Estee Lauder division announces. Customers can choose from 21 looks, created using MAC cosmetic products, in seven categories - Abstracts, Animals and Insects, Masks, Sci-Fi, Designs, Monsters and Accident. Looks will also be available on MAC's Web site with application instructions. MAC holiday lineup, Luxuries, is available now, inspired by ornamental and brocade trends in fashion. Items include Seductions lip color compact ($32), Delights eye color palette ($34) and Treasures lip kit ($30), featuring two lipsticks and a gloss. Each set comes in Warm, Cool and Trend variants. Also launching is Viva Glam lip color set ($32) featuring five shades of lipstick and Viva Glam V gloss packaged in a red faux croc mirrored compact with an oriental flower motif. Temptations limited-edition color collection, featuring sets of mini sized MAC bestsellers, will be on counters Nov. 10. Each kit of Lipglass, Lipgelee, Pigments, Shadesticks and Paints will come in "softly-square" packaging for $28.50, firm adds...
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