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Estee Lauder Will Unload Stila As Part Of Portfolio Optimization Strategy

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder's stila cosmetics collection is the first casualty of the firm's brand portfolio optimization effort, part of a larger strategy aimed at improving the company's bottom line. The firm announced plans to divest the makeup artist brand in its Oct. 26 first quarter earnings call
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