Nexxus Mass Market Launch Will Be Backed With $30 Mil. In Ad Spend
This article was originally published in The Rose Sheet
Executive Summary
Alberto-Culver anticipates theNexxus salon hair care brand could become a "$250 mil.-$300 mil. plus" brand within five years of its debut in the mass market, President and CEO Howard Bernick said during an Oct. 27 analyst call
You may also be interested in...
Alberto Primes TRESemme For New Global Markets With Spain Entry As Model
With a hand in just six of the top 15 hair- and skin-care games around the world, Alberto Culver will look to its TRESemme brand to get a foot in the door of promising international markets
Alberto Primes TRESemme For New Global Markets With Spain Entry As Model
With a hand in just six of the top 15 hair- and skin-care games around the world, Alberto Culver will look to its TRESemme brand to get a foot in the door of promising international markets
Fekkai Goes Mass As P&G Meets Consumers "Where They Shop"
Procter & Gamble's decision to take its Frederic Fekkai salon hair-care brand into the mass market exemplifies its approach to meeting consumers where they shop, says CEO Bob McDonald