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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Lancôme: Color Design Sensational Effects Eye Shadow uses "new micro-aired powder technology - a milling system that disperses pigments into a very fine textured powder" for smoothness and blendability, according to Lancôme. Launching now, eyeshadow is available in 38 shades and five finishes: intense, matte, sheen, shimmer and metallic. Intense shades, such as Couture and The Pink Carpet, use up to 60% pigment load, while metallic shades, including Model and Off The Rack, use up to 70% pearlescent pigment, company says. Color "stays true" for up to six hours, firm claims. Eyeshadows cost $14.50 apiece...

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