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Victoria’s Secret Beauty Premiere Print, TV Ads Will Debut In December

This article was originally published in The Rose Sheet

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Executive Summary

Victoria's Secret Beauty is seeking to double its $900 mil. retail business by stepping up strategic marketing efforts, launching new products and restaging existing offerings, as well as tapping into the company's lingerie customer base, VSB President and GMM Christine Beauchamp said during Limited Brands' annual investor update meeting Nov. 7-8 in Columbus, Ohio

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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