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Avon Anew Clinical Ad Claims Should Be Modified – NAD

This article was originally published in The Rose Sheet

Executive Summary

Avon should modify certain advertising claims for Anew Clinical Lift & Tuck and Anew Clinical Deep Crease Concentrate to avoid conveying the message the formulas deliver results comparable to cosmetic surgery, the National Advertising Division of the Council of Better Business Bureaus states in a recent Case Reports
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