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Limited Brands

This article was originally published in The Rose Sheet

Executive Summary

Third quarter sales were flat at $1.89 bil. and comp store sales declined 3% in the period, impacted by weakness in the apparel division, company reports Nov. 17. Firm recorded a net loss of $12.3 mil., Limited Brands adds. Company recently discussed efforts aimed at boosting the performance of its Victoria's Secret Beauty and Bath & Body Works divisions. VSB will introduce its premiere ad campaign and seek to attract retailer's lingerie customers, while B&BW said it intends to scale back its launch program and focus on segmentation of its channels and brand mix (1"The Rose Sheet" Nov. 14, 2005, p. 4 and 2"The Rose Sheet" Nov. 14, 2005, p. 3)...

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