HBW Insight is part of the Informa Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Limited Brands

This article was originally published in The Rose Sheet

Executive Summary

Third quarter sales were flat at $1.89 bil. and comp store sales declined 3% in the period, impacted by weakness in the apparel division, company reports Nov. 17. Firm recorded a net loss of $12.3 mil., Limited Brands adds. Company recently discussed efforts aimed at boosting the performance of its Victoria's Secret Beauty and Bath & Body Works divisions. VSB will introduce its premiere ad campaign and seek to attract retailer's lingerie customers, while B&BW said it intends to scale back its launch program and focus on segmentation of its channels and brand mix (1"The Rose Sheet" Nov. 14, 2005, p. 4 and 2"The Rose Sheet" Nov. 14, 2005, p. 3)...
Advertisement

Related Content

Victoria’s Secret Beauty Premiere Print, TV Ads Will Debut In December
Victoria’s Secret Beauty Premiere Print, TV Ads Will Debut In December
B&BW Plans To Launch “Expert” Hair Care Line In 2006
Advertisement
UsernamePublicRestriction

Register

RS013513

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel