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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Bourjois: Maxi-Fringe Mascara, positioned as the first styling salon mascara to create a "bang-like" effect, comprises two formulas housed in a double-ended tube, according to French cosmetics brand. Product's styling and smoothing cream is formulated with silk protein to lengthen while the mascara contains spherical silica powder to add volume, the firm says. Mascara will be available for $19 in Noir Brillantine (black), Brun Balayage (brown), Bleu Mini Vague (navy) and Prune Bien Coiffée (violet). Drôle de sourcil ($13) is a waterproof brow mascara available in three "shiny and luminous" shades - Brun cuivré, Or blond and Auburn. Sourcil au beau fixe! is a non-sticky, clear styling gel that "holds the eyebrows in place with a natural finish" and also will retail for $13, according to Bourjois. Products will be available in February at Sephora, select Ulta stores and on the Bourjois Web site...
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