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P&G Strengthens Pantene With Formulas Treating Breakage And Frizz

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble is adding three new ranges under its Pantene Pro-V hair care brand in February designed to address frizz and breakage, the company said. The launches will be backed by print and TV advertising as well as in-store displays, P&G noted

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