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Beiersdorf

This article was originally published in The Rose Sheet

Executive Summary

Company unveils supply chain realignment plan Nov. 22. Three-year initiative aims to "optimize" firm's international supply chain, including purchasing, production, distribution and delivery, and help Beiersdorf "introduce innovations better, faster and more efficiently to further strengthen the company's position in an increasingly competitive market," according to the company. Beiersdorf will "create a seamless, global supply chain network, in which all production and logistics processes are managed centrally." Firm additionally will seek to "make its production and logistics network more efficient and adjust capacities in Europe" by reducing production, warehouse locations and headcount in the region. Company anticipates resulting cost savings of about €100 mil. per year. From 2006 to 2008, however, the firm said it expects to record one-time charges of about €220 mil...
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