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IRI private label study

This article was originally published in The Rose Sheet

Executive Summary

"The ability of some private label products to command a premium is evidence that private label has evolved beyond a pure low-price play to a multi-dimensional competitor across many categories," including cosmetics and toothpaste, which are often priced at a premium to branded products, Information Resources Inc. says in November report on private label CPG trends. According to IRI, mass market consumers are allocating 16% of their budgets to buying private label goods, reflecting the "critical role" such products play in "meeting value needs." However, private label share gains have been slow, report concludes, noting total dollar share of non-food private label items were up .3% for the 52 weeks ended Oct. 2, 2005 versus the same period in 2003...
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