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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Bulgari: Spring introduction of au thé rouge will be supported with in-store sampling, firm announces. Latest addition to Eau Parfumée tea-based fragrance collection will debut exclusively in a total of 55 Saks Fifth Avenue doors and Bulgari boutiques before rolling out to broader distribution in May, Bulgari notes. Created by International Flavors & Fragrances' Olivier Polge, au thé rouge comprises top notes of pink pepper, orange and bergamot, which blend to a heart of red tea and fig pulp. Drydown features walnut and musk accords. Scent will retail in 50 mL and 100 mL sizes for $57 and $82, respectively. Ancillaries will include Bath & Shower Gel ($38) and Body Lotion ($46). Au thé rouge joins au thé blanc, which debuted in 2003, and au thé vert, which bowed in 1992...
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