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NAD/FTC referral

This article was originally published in The Rose Sheet

Executive Summary

National Advertising Division of the Council of Better Business Bureaus refers Planet Emu to the Federal Trade Commission for possible law enforcement action after firm disregards NAD's requests for substantiation related to claims for Deception Wrinkle-Cheating Cream, watchdog group reports Nov. 30. Among the claims in question, which appeared on firm's Web site and in direct marketing emails, are "instant wrinkle CURE endorsed by every major fashion and beauty magazine;" "much better than Botox;" and "makes wrinkles almost invisible to the naked eye"...
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