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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Calvin Klein: Coty's prestige Lancaster division is seeking to "modernize" Obsession and Eternity fragrances with new packaging and reformulated ancillaries, company announces. Obsession scents for women and men will relaunch in January with a "richer" appearance, featuring bottle caps in chocolate brown tortoiseshell design, while the carton will come in a "sophisticated" pearlescent finish, firm says. Obsession for women silkening body lotion and moisturizing body wash, as well as Obsession for men aftershave balm and all over body wash, will be relaunched with improved formulas, Calvin Klein adds. In February, Eternity bottle will feature a "pearlized sheen with a textured finish and minimalist border," according to the company. Eternity Women body lotion and shower gel now include "Luxurious" on the label and feature improved formulas, as do Eternity for Men hair and body wash, aftershave balm...
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