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Armani e-commerce initiative

This article was originally published in The Rose Sheet

Executive Summary

Launch of Giorgioarmanibeauty.com marks "the first time that the entire collection of fragrances and cosmetics from the Giorgio Armani group will be shown together for the global internet to see," L'Oréal division says. Giorgio Armani color cosmetics are carried in limited, upscale retail locations, while its fragrances are sold in 2,200 doors nationwide. Features offered on the Web site include Giorgio Armani Beauty Bar, which "allows consumers to see all products on a beauty counter displayed in front of them, as if they were in a physical store," company says. Web site also provides an "Advisor" section...
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