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P&G fragrance deal

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble Prestige Products will market and distribute Dolce & Gabbana fragrances under a multi-year licensing agreement with the Italian fashion label, firm announces. Companies plan to launch new beauty products globally upon the deal's July 1, 2006 effective date, P&G notes. Agreement, which includes D&G fragrances and all related products, is "in line with the P&G Beauty Corporate strategy to strengthen its core businesses and focus on higher-growth, higher-margin businesses," firm says. D&G's existing portfolio includes scents like Light Blue and Sicily for women. Brand previously was licensed by EuroItaly...

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