Alberto-Culver
This article was originally published in The Rose Sheet
Executive Summary
Firm will consider offering nail care services in select Sally Beauty Supply stores this year to attract new customers and "showcase our full range of products and services," according to 2005 annual report, released Dec. 15. Additional upcoming initiatives expected to enhance company's growth include mass market launch of Nexxus hair care this spring. Alberto acquired Nexxus Products Company in May (1"The Rose Sheet" May 16, 2005, Marketing in Brief). Firm anticipates it will become a $250 mil.-$300 mil. business in five years (2"The Rose Sheet" Oct. 31, 2005, p. 7)...
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Marketing In Brief
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