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Alberto-Culver

This article was originally published in The Rose Sheet

Executive Summary

Firm will consider offering nail care services in select Sally Beauty Supply stores this year to attract new customers and "showcase our full range of products and services," according to 2005 annual report, released Dec. 15. Additional upcoming initiatives expected to enhance company's growth include mass market launch of Nexxus hair care this spring. Alberto acquired Nexxus Products Company in May (1"The Rose Sheet" May 16, 2005, Marketing in Brief). Firm anticipates it will become a $250 mil.-$300 mil. business in five years (2"The Rose Sheet" Oct. 31, 2005, p. 7)...

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Nexxus Mass Market Launch Will Be Backed With $30 Mil. In Ad Spend

Alberto-Culver anticipates theNexxus salon hair care brand could become a "$250 mil.-$300 mil. plus" brand within five years of its debut in the mass market, President and CEO Howard Bernick said during an Oct. 27 analyst call

Marketing In Brief

Nexxus acquisition: Alberto-Culver will acquire the Nexxus Products Company, firm announces May 9, noting it has signed an agreement in principle to purchase substantially all of the assets of the firm related to Nexxus brand hair care products. The acquisition, which is expected to close within 15 days, is not anticipated to have a material impact on the company's short term sales and earnings, firm says. Alberto plans to grow Nexxus brand "substantially" in the future with expanded marketing initiatives and increased human, strategic and financial resources, CEO Howard Bernick reports during a Goldman Sachs Consumer Products Symposium May 11. "I am more excited about the acquisition of Nexxus than any other transaction that we've made since I joined the company 28 years ago," Bernick adds. Net sales for Nexxus Products Company reached approximately $40 mil. in 2004, according to Alberto...

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