Crest Sinks Teeth Into Anti-Aging Category With Whitestrips Extension
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is taking its Crest Whitestrips brand into the anti-aging arena with the introduction of Renewal Age Defying Strips, a product that removes tooth stains associated with aging, the firm said
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Marketing In Brief
Crest: First anti-aging oral care offering, Crest Whitestrips Renewal Age Defying Strips, are being promoted in TV spots breaking now during major programs including the "Golden Globe Awards," "CSI Miami" and "The Today Show," Procter & Gamble says. Print ads for the launch will break in February books including Good Housekeeping, InStyle, Redbook and Shape, company adds. Both print and TV spots will feature real women discussing the fact the product keeps people guessing their age. P&G also will launch an interactive Web site, 1www.keepthemguessing.com, Jan. 16. Visitors to the site can guess the ages of various women featured. Renewal Age Defying Strips launched early this year (2"The Rose Sheet" Jan. 2, 2006, p. 8)...
Marketing In Brief
Crest: First anti-aging oral care offering, Crest Whitestrips Renewal Age Defying Strips, are being promoted in TV spots breaking now during major programs including the "Golden Globe Awards," "CSI Miami" and "The Today Show," Procter & Gamble says. Print ads for the launch will break in February books including Good Housekeeping, InStyle, Redbook and Shape, company adds. Both print and TV spots will feature real women discussing the fact the product keeps people guessing their age. P&G also will launch an interactive Web site, 1www.keepthemguessing.com, Jan. 16. Visitors to the site can guess the ages of various women featured. Renewal Age Defying Strips launched early this year (2"The Rose Sheet" Jan. 2, 2006, p. 8)...
Crest Whitestrips Extension Offers Long-Lasting Results, P&G Says
Crest Whitestrips Premium Plus offers effects similar to laser teeth whitening by dentists that last up to 18 months, according to Procter & Gamble