La Prairie
This article was originally published in The Rose Sheet
Executive Summary
Upscale skin care brand is expanding its presence in China in 2006, Beiersdorf division says. "This represents...the new Beiersdorf Consumer Business Strategy - a clear geographical priority, delivering superior growth," according to the firm. La Prairie opened exclusive counters with consultation areas in three department stores in Beijing, Ghangzhou and Shanghai in November, and the company is supporting the openings with "tailor-made" promotions, firm notes...
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