Actress Johansson To Star In Ads For L’Oréal High Intensity Pigments
This article was originally published in The Rose Sheet
Executive Summary
Television ads for new cosmetics collection HIP, High Intensity Pigments by L'Oréal Paris featuring actress Scarlett Johansson will debut during the Golden Globe Awards on NBC Jan. 16, according to the company. She will also appear in print ads breaking in April books, L'Oréal added
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Marketing In Brief
L'Oréal Paris spokesmodel: Actress Kerry Washington will appear in a print ad for HIP, High Intensity Pigments, breaking in June, L'Oréal Paris announces March 17. The actress, who has appeared in "Ray," "Mr. & Mrs. Smith" and "Fantastic Four," was signed to an exclusive worldwide contract as spokesperson for the company and its brands. "Kerry has proven to be one of Hollywood's most exciting new actresses and she has truly shined opposite some of the biggest names in the film industry," L'Oréal said. "We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L'Oréal." HIP, High Intensity Pigments launched earlier this year, backed with advertising featuring Scarlett Johansson (1"The Rose Sheet" Jan. 9, 2006, p. 5)...
Marketing In Brief
L'Oréal Paris spokesmodel: Actress Kerry Washington will appear in a print ad for HIP, High Intensity Pigments, breaking in June, L'Oréal Paris announces March 17. The actress, who has appeared in "Ray," "Mr. & Mrs. Smith" and "Fantastic Four," was signed to an exclusive worldwide contract as spokesperson for the company and its brands. "Kerry has proven to be one of Hollywood's most exciting new actresses and she has truly shined opposite some of the biggest names in the film industry," L'Oréal said. "We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L'Oréal." HIP, High Intensity Pigments launched earlier this year, backed with advertising featuring Scarlett Johansson (1"The Rose Sheet" Jan. 9, 2006, p. 5)...
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