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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ivory: Ivory Lavender bar soap and body wash will bow in late February, according to Procter & Gamble. Formula "leaves skin feeling smooth and naturally clean with a hint of lavender scent," P&G says. Ivory Lavender will retail in a 24 oz. body wash for $3.99, while three-pack, four-pack and 12-pack of bar soap will cost $.99, $1.99 and $3.99, respectively. Ivory Lavender will join Ivory's classic scent and Ivory Aloe, which launched in July 2004 (1"The Rose Sheet" June 28, 2004, Marketing In Brief). Promotions include a contest seeking the next "Ivory family" - a grandmother, mother and child - which is running until May 31...
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