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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ivory: Ivory Lavender bar soap and body wash will bow in late February, according to Procter & Gamble. Formula "leaves skin feeling smooth and naturally clean with a hint of lavender scent," P&G says. Ivory Lavender will retail in a 24 oz. body wash for $3.99, while three-pack, four-pack and 12-pack of bar soap will cost $.99, $1.99 and $3.99, respectively. Ivory Lavender will join Ivory's classic scent and Ivory Aloe, which launched in July 2004 (1"The Rose Sheet" June 28, 2004, Marketing In Brief). Promotions include a contest seeking the next "Ivory family" - a grandmother, mother and child - which is running until May 31...

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P&G Renovates Venerable Ivory Brand In Light of Flagging Sales

Procter & Gamble is updating the look of its iconic 132-year old brand Ivory with a vibrant color scheme and packaging redesign.

Marketing In Brief

Ivory: Procter & Gamble will support the launch of Ivory Aloe bar soap and body wash with print ads running from August through May in lifestyle publications such as Woman's Day, Cosmopolitan and People, firm says. P&G also will hold promotional events with select retailers. Launch coincides with the brand's 125th anniversary and marks the first major formula change in the bar soap since its inception. Bowing in July, Ivory Aloe will retail for $3.99 for a 24 oz. body wash and $1.99 for a four-pack of soap...

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