Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Crest: First anti-aging oral care offering, Crest Whitestrips Renewal Age Defying Strips, are being promoted in TV spots breaking now during major programs including the "Golden Globe Awards," "CSI Miami" and "The Today Show," Procter & Gamble says. Print ads for the launch will break in February books including Good Housekeeping, InStyle, Redbook and Shape, company adds. Both print and TV spots will feature real women discussing the fact the product keeps people guessing their age. P&G also will launch an interactive Web site, 1www.keepthemguessing.com, Jan. 16. Visitors to the site can guess the ages of various women featured. Renewal Age Defying Strips launched early this year (2"The Rose Sheet" Jan. 2, 2006, p. 8)...
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Crest: First anti-aging oral care offering, Crest Whitestrips Renewal Age Defying Strips, are being promoted in TV spots breaking now during major programs including the "Golden Globe Awards," "CSI Miami" and "The Today Show," Procter & Gamble says. Print ads for the launch will break in February books including Good Housekeeping, InStyle, Redbook and Shape, company adds. Both print and TV spots will feature real women discussing the fact the product keeps people guessing their age. P&G also will launch an interactive Web site, 1 www.keepthemguessing.com, Jan. 16. Visitors to the site can guess the ages of various women featured. Renewal Age Defying Strips launched early this year (2 (Also see "Crest Sinks Teeth Into Anti-Aging Category With Whitestrips Extension" - HBW Insight, 2 Jan, 2006.), p. 8).... Tom's of Maine: Natural Anticavity Fluoride Mouthwash, which contains naturally sourced fluoride and green tea, has earned the American Dental Association's Seal of Acceptance; it is the only mouthwash on the market to feature the seal, Tom's of Maine announces Jan. 10. ADA noted its decision to award the mouthwash is based on its finding "the product is effective in helping to prevent or reduce tooth decay, when used as directed." Launched last year, product's packaging will feature the ADA seal beginning in March, firm notes. Tom's of Maine markets eight toothpastes that also bear the ADA seal.... The Art of Shaving: Men's grooming brand undertakes retail expansion initiative, with plans to open 10 specialty shaving stores in markets including San Francisco, Dallas and Atlantic City, N.J. by the end of this year, firm announces. Company already has eight stores in cities including New York, Miami, Las Vegas and Los Angeles. By the end of 2008, the firm believes it could have more than 50 doors across the U.S. The Art of Shaving stores are dedicated to men's shaving and feature the brand's entire lineup. Select stores also feature a barber spa, which combines traditional barber services with aromatherapy skin treatments.... Weleda: Moisture Cream for Men, formulated with jojoba seed oil and marshmallow root extract, is rolling out now, according to the organic personal care company. The formula "softens the skin and helps aftershave irritation" and is "easily and quickly absorbed," Weleda says. Organic oils protect the skin from dryness and essential oils provide the fresh fragrance, company adds. Moisture Cream for Men retails for $15 at natural food stores, including Whole Foods, as well as the flagship store which recently opened in Palisades, N.Y. (3 (Also see "Weleda Aims For Expanded U.S. Growth With New Headquarters" - HBW Insight, 17 Oct, 2005.), p. 9).... Blue Q: Get Real , a new brand comprising soaps and lip balms, will be available Feb. 15, Pittsfield, Mass. company says. Soaps, "milled with an all natural vegetable base of palm and coconut oils and glycerin" and scented with essential oils, will retail for $7, according to Blue Q. The Freshmint Bar is formulated with avocado butter and jojoba oil beads; the Lemon Verbena Bar contains shea butter and exfoliating lemon peel powder; and the Lavender Bar includes moisturizing Aloe Butter, company says. Get Real lip balms will be available in lemon, mint and peach flavors for $4-$5.... |