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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Crest: First anti-aging oral care offering, Crest Whitestrips Renewal Age Defying Strips, are being promoted in TV spots breaking now during major programs including the "Golden Globe Awards," "CSI Miami" and "The Today Show," Procter & Gamble says. Print ads for the launch will break in February books including Good Housekeeping, InStyle, Redbook and Shape, company adds. Both print and TV spots will feature real women discussing the fact the product keeps people guessing their age. P&G also will launch an interactive Web site, 1www.keepthemguessing.com, Jan. 16. Visitors to the site can guess the ages of various women featured. Renewal Age Defying Strips launched early this year (2"The Rose Sheet" Jan. 2, 2006, p. 8)...
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