HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


P&G Reveals Thirst For Spending On Olay Quench Ads In 2005

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble backed the rollout of Olay Quench body lotions with approximately $44.6 mil. in advertising spend in the first three quarters of FY 2005, according to data from TNS Media Intelligence, which tracks 18 media sources, including network and cable TV, magazines, newspapers and radio

Related Content

Almay Plays Up Simplicity, Consumer Personalization In ’06 Lineup
P&G Beauty Sales Boosted By Olay’s Quench Debut In Q1
P&G Outspends The Competition On Skin Care Advertising In 2004
Cover Girl Advanced Radiance Ad Campaign Will Feature Brinkley
Olay Body Care Launch Aims To Quench Recurring Dryness
Olay Body Care Launch Aims To Quench Recurring Dryness
Cover Girl Merchandising Displays To Get A Makeover
Almay Intensifies Color Offerings With Eye-Enhancing Products
Revlon Color Extensions Build On Classic Franchises
L’Oréal Enters Micro-Dermabrasion Category With Two-Step Kit



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts