This article was originally published in The Rose Sheet
Executive SummaryAssociation will host first advertising seminar, focusing on "the challenges of branding fragrances" April 25 in New York City. "Selling Scents" discussion will highlight "the importance of remaining distinctive in both the multi-faceted traditional and virtual media worlds," foundation notes. Panelists include Lipman Advertising Chairman David Lipman and Fallon Worldwide Trend Analyst Tom Julian. Separately, foundation is launching an Advanced Certification Program on "the origin and language of fragrances with emphasis on fragrance genealogies" that offers certified fragrance sales specialists "a higher level of certification and expertise to empower them to become an invaluable resource for the brands they represent and for their sales colleagues," Fragrance Foundation says...
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