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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Banana Boat: EveryDay Glow Daily Moisturizer is first-to-market moisturizing product that is oil-free, Banana Boat says. Formula includes DHA and erythrulose for color, aloe vera to soothe and vitamins A, E and C for healthier skin, firm notes. Moisturizer will be available for fair and medium skin tones for $4.99-$5.79. Hypoallergenic Tear-Free Sunblock for children and babies, containing titanium dioxide for broad spectrum UVA/UVB protection, will retail from $5.99-$9.49, according to Banana Boat. Five UltraMist products, including Sport SPF 30 Continuous Clear Spray and Dark Tanning SPF 4 Continuous Lotion Spray, will cost $6.77-$9.99 each. Banana Boat's 2006 sun care lineup, which will roll out this spring, was unveiled by Playtex in October (1"The Rose Sheet" Oct. 31, 2005, p. 7)...
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Marketing In Brief
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