Arden Net Sales Advance 7% In Q2 On Prevage, Fantasy Launches
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden will emphasize Internet banner and print advertising in support of its Prevage anti-aging product, while stepping back from mediums like outdoor advertising, CEO Scott Beattie said during a Feb. 2 second quarter earnings call
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Elizabeth Arden Unveils Premium-Priced Prevage Anti-Aging Treatment
Elizabeth Arden is positioning its Prevage Anti-Aging Treatment as a revolutionary formula that "alters the chain reaction that can result in older looking skin," according to the firm