Juvena/La Prairie
This article was originally published in The Rose Sheet
Executive Summary
Juvena skin care will be integrated into Volketswil, Switzerland-based La Prairie Group, a division that also will now include European brands Marlies Möller Beauty Hair Care and SBT Skin Biology Therapy, Beiersdorf announces. "The association of the brands under one name means that we may join forces, build on our strengths and thereby enhance the potential of each of our individual brands," according to La Prairie Group President and CEO Dirk Trappmann. La Prairie"will continue to expand to new markets and will intensify its efforts in high-potential business areas, such as Travel Retail/Duty Free and the Asian region," while Juvena will "focus on its European and American business, building on the success of its Juvedical line," company notes. Juvedical skin care launched in the U.S. in February 2005 and will expand this year to include body care (1"The Rose Sheet" Dec. 5, 2005, p. 9)...
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Skin Care In Brief
Juvena: Juvedical skin care collection will expand next year to include Renewing Body Cream and Renewing Body Serum, Beiersdorf division says. Formulas feature brand's Skin Nova technology, based on a burn treatment method, which helps skin repair itself, according to the firm. Serum, which will cost $85, includes "polymers embedded in water which form a 3-dimentional network that retains the right amount of lipids to keep the body hydrated," Juvena claims. Retailing for $63, cream helps skin rebuild lipid barrier and nourishes, making skin appear smoother, company says. Products are designed to "alleviate discomfort caused by breakouts from waxing treatments or shaving irritation, aid in the recovery process of patients who have undergone cosmetic surgery, and diminish unwanted stretch marks from weight fluctuations or pregnancy," Beiersdorf notes. Juvedical debuted earlier this year with the launch of a day cream, night cream and face serum, and the line recently expanded to include eye serum and eye cream (1"The Rose Sheet" Nov. 29, 2004, p. 5 and 2"The Rose Sheet" Aug. 22, 2005, Marketing in Brief). Line is carried in Bath & Body Works flagship stores, CO Bigelow, select Nordstrom stores and boutiques and on Sephora.com...
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