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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MD Skincare: Dermatologist skin care brand will expand Hydra-Pure anti-aging line in April with introduction of Oil-Free Moisture and Mist. Formulas feature Hydra-Pure Chelating Complex to remove free radicals like iron, copper and magnesium left on skin by tap water, according to MD Skincare. Oil-Free Moisture also contains humectants and antioxidant vitamins A, C and E and genistein, while Mist includes antioxidant green tea and genistein as well as chamomile, cucumber and aloe vera extract to soothe and moisturize, firm notes. Moisture and Mist will retail for $75 and $32, respectively, in brand's approximately 700-door distribution, including stores like Bergdorf Goodman, Nordstrom and Sephora...
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