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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Noxzema: Noxzema Triple Clean Collection Blackhead Cleanser is rolling out now to food, drug and mass merchandisers, Procter & Gamble says. Formula treats with blemish-fighting salicylic acid, purifies by penetrating skin to deep clean inside pores and exfoliate dead skin and sebum, and refreshes with its "natural cool extract and tingly formula," company claims. Cleanser retails for $3.99. Launch is being supported by print ad campaign which broke in February fashion and beauty books, according to P&G...
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