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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Double Wear Stay-in-Place Lip Duo locks in color for up to eight hours, company claims. Dual-ended lip gloss features semi-permanent, lightweight sheer to medium base color on one end and gloss top coat in clear or pearl finish on the other, Estee Lauder notes. Gloss, which retails for $24, is available now in 12 shades like Stay Fuschia, Last Lilac, Constant Coral and GoGo Gold. Firm is supporting the launch with print ads in women's books...
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