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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

"Desperate Housewives" fragrance: Coty and Disney-ABC Television Group's Touchstone Television will develop fragrance inspired by hit TV show, companies announce March 3. Scent, which will debut in select department store distribution this fall, will be "as complex, beautiful and sexy as the women of Wisteria Lane," firms say. Fragrance launch will mark first "Desperate Housewives" branded beauty offering, but several of the show's stars have inked cosmetics deals in the past year. Teri Hatcher is the latest spokeswoman for Clairol's Nice 'n Easy and Eva Longoria represents L'Oréal Paris (1"The Rose Sheet" Sept. 19, 2005, Marketing In Brief and 2"The Rose Sheet" April 11, 2005, Marketing In Brief)...
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