Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
"Desperate Housewives" fragrance: Coty and Disney-ABC Television Group's Touchstone Television will develop fragrance inspired by hit TV show, companies announce March 3. Scent, which will debut in select department store distribution this fall, will be "as complex, beautiful and sexy as the women of Wisteria Lane," firms say. Fragrance launch will mark first "Desperate Housewives" branded beauty offering, but several of the show's stars have inked cosmetics deals in the past year. Teri Hatcher is the latest spokeswoman for Clairol's Nice 'n Easy and Eva Longoria represents L'Oréal Paris (1"The Rose Sheet" Sept. 19, 2005, Marketing In Brief and 2"The Rose Sheet" April 11, 2005, Marketing In Brief)...
You may also be interested in...
Coty Hopes To Entice Women With Forbidden Fruit
Desperate Housewives Forbidden Fruit fragrance for women is a "seductive" scent debuting exclusively in Macy's department stores nationwide in September as well as on the retailer's Web site, Coty Prestige said
Coty Hopes To Entice Women With Forbidden Fruit
Desperate Housewives Forbidden Fruit fragrance for women is a "seductive" scent debuting exclusively in Macy's department stores nationwide in September as well as on the retailer's Web site, Coty Prestige said
Fragrance Marketers Encouraged To Explore New Media By Ad Panel
Fragrance marketers should explore ways to utilize new media to promote their brands and reach consumers, panelists at The Fragrance Foundation "Selling Scents" seminar April 25 in New York City said