Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal Paris spokesmodel: Actress Kerry Washington will appear in a print ad for HIP, High Intensity Pigments, breaking in June, L'Oréal Paris announces March 17. The actress, who has appeared in "Ray," "Mr. & Mrs. Smith" and "Fantastic Four," was signed to an exclusive worldwide contract as spokesperson for the company and its brands. "Kerry has proven to be one of Hollywood's most exciting new actresses and she has truly shined opposite some of the biggest names in the film industry," L'Oréal said. "We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L'Oréal." HIP, High Intensity Pigments launched earlier this year, backed with advertising featuring Scarlett Johansson (1"The Rose Sheet" Jan. 9, 2006, p. 5)...
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L'Oréal Paris spokesmodel: Actress Kerry Washington will appear in a print ad for HIP, High Intensity Pigments , breaking in June, L'Oréal Paris announces March 17. The actress, who has appeared in "Ray," "Mr. & Mrs. Smith" and "Fantastic Four," was signed to an exclusive worldwide contract as spokesperson for the company and its brands. "Kerry has proven to be one of Hollywood's most exciting new actresses and she has truly shined opposite some of the biggest names in the film industry," L'Oréal said. "We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L'Oréal." HIP, High Intensity Pigments launched earlier this year, backed with advertising featuring Scarlett Johansson (1 (Also see "Actress Johansson To Star In Ads For L’Oréal High Intensity Pigments" - HBW Insight, 9 Jan, 2006.), p. 5).... Philosophy: Applying "the same peptide technology" used in Philosophy skin care, "anti-aging, bio-peptide and soy-based" shear splendor daily shampoo helps "turn back the hands of time on hair strands," according to the company. Shear splendor collection also includes daily conditioning hair treatment mask, which adds "sheen, luster, body and moisture" with its "blend of bio-peptides, soy and botanical butters." Silicone-based daily smoothing serum and weekly restorative conditioning oil round out the collection. Designed to be used in sequence, four products will retail for $18-$22 apiece in May at Sephora, Nordstrom and on the company Web site.... Principessa: Niche brand expands distribution to select Victoria's Secret stores, Principessa announces. Eight products, including Dolce Dreams Whipped Body Lotion ($25), Fresh Fiore Shower Cream ($20) and Delizia Mia Sugar Polish ($25) are launching in the lingerie retailer, according to Vancouver, Canada company. Principessa is now distributed in approximately 200 doors worldwide, about one-third of which are in the U.S., according to founder Trish Lucarino. Positioned as "beauty products for the urban princess" that are "housed in über-feminine pink packaging," brand launched in September 2003 (2 (Also see "Extracts In Brief" - HBW Insight, 29 Sep, 2003.), Extracts In Brief).... Lucy B: Organic Frangipani Bronze Shimmer for face, body and hair contains organic coconut oil and organic sunflower oil to provide "sexy glow," vitamin E and organic jojoba oil to hydrate and flower essences, including boab, southern cross and dog rose, "to impart a sense of inner confidence," company says. Shimmer will be available for $38 in June in select Victoria's Secret stores and Fred Segal Santa Monica, as well as on Beautyhabit.com. Lucy B, which uses Australian flower essences for vibrational healing properties, debuted in October with the launch of Stung Lips collection (3 , p. 7).... |