Marketing In Brief
This article was originally published in The Rose Sheet
L'Oréal Paris spokesmodel: Actress Kerry Washington will appear in a print ad for HIP, High Intensity Pigments, breaking in June, L'Oréal Paris announces March 17. The actress, who has appeared in "Ray," "Mr. & Mrs. Smith" and "Fantastic Four," was signed to an exclusive worldwide contract as spokesperson for the company and its brands. "Kerry has proven to be one of Hollywood's most exciting new actresses and she has truly shined opposite some of the biggest names in the film industry," L'Oréal said. "We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L'Oréal." HIP, High Intensity Pigments launched earlier this year, backed with advertising featuring Scarlett Johansson (1"The Rose Sheet" Jan. 9, 2006, p. 5)...
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Television ads for new cosmetics collection HIP, High Intensity Pigments by L'Oréal Paris featuring actress Scarlett Johansson will debut during the Golden Globe Awards on NBC Jan. 16, according to the company. She will also appear in print ads breaking in April books, L'Oréal added
L'Occitane: L'Oranger range will launch in November, company says at Extracts trade show in New York City Sept. 19-22. Collection features Neroli eau de parfum, which retails for $49 for 1.7 oz., Orange Leaves eau de cologne ($40 for 4.2 oz.), and Exfoliating Sugar Scrub ($28). Other products include an 8.4 oz. shower and bath gel for $16, 8.4 oz. body lotion for $19 and shimmery beauty balm for $30. L'Occitane also is rolling out Cade for Men shaving and skin care, which includes Reinvigorating Shampoo for Body and Hair ($16), Travel Shaving Oil ($22) and Shaving Cream ($25)...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
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