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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal Paris spokesmodel: Actress Kerry Washington will appear in a print ad for HIP, High Intensity Pigments, breaking in June, L'Oréal Paris announces March 17. The actress, who has appeared in "Ray," "Mr. & Mrs. Smith" and "Fantastic Four," was signed to an exclusive worldwide contract as spokesperson for the company and its brands. "Kerry has proven to be one of Hollywood's most exciting new actresses and she has truly shined opposite some of the biggest names in the film industry," L'Oréal said. "We know that she will bring that same spirit and spark, as well as her incredible natural beauty, to all her work with L'Oréal." HIP, High Intensity Pigments launched earlier this year, backed with advertising featuring Scarlett Johansson (1"The Rose Sheet" Jan. 9, 2006, p. 5)...

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