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Summer Color In Brief

This article was originally published in The Rose Sheet

Executive Summary

Prescriptives: Sunsheen Cooling Bronzer contains more than 60% "micronized water droplets, surrounded by innovative cross-polymers, [that] burst upon application for an instant cooling sensation," Estee Lauder division claims. Formula also features light reflecting pearl pigments for luminosity and soft optics to reduce appearance of lines and wrinkles, firm notes. Sunsheen Cooling Bronzer will debut in April in Medium and Dark shades for $35. In May, Prescriptives will introduce Rain Gloss, "inspired by the fresh hues of the Rain Forest." Gloss will come in six shades - Peach Mist, Apricot Drizzle, Cherry Storm, Watery Melon, Fig Splash and Gushing Guava - for $18.50. Formula contains 25% water to cool and hydrate, as well as shine polymers for a "wet transparent look," firm adds...
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