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Fragrance In Brief

This article was originally published in The Rose Sheet

Executive Summary

Michael Kors: Designer's fragrance portfolio expands to include Island Michael Kors Fiji in April, Estee Lauder announces. Scent is positioned as "vibrant, sensual and voluptuous" and has floral composition similar to original Island fragrance but with Fijan tiare flower accord, firm notes. Juice also contains Fiji Water from artesian beverage company, marking "the first time such a collaboration has occurred between a fragrance brand and a prestigious beverage brand," according to Estee Lauder. Fragrance will retail in fuschia-tinted 3.4 oz. bottle for $75. Island Michael Kors was introduced in April 2005 (1"The Rose Sheet" Dec. 20, 2004, p. 4)...
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