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Color Cosmetics In Brief

This article was originally published in The Rose Sheet

Executive Summary

Tarte: Niche cosmetics brand is emphasizing skin care benefits in its products this year with the launch of items like 24/7 lip sheers ($14), reformulated with SPF 15 and a "refreshing mint" scent, tarte says. Products currently are available in five colors, like champagne brunch (sheer nude) and tuesday (sheer plum). New lip sheer shade summer fling, a sheer peachy-pink, will debut as part of firm's summer color collection. Other products in the summer lineup are five eyeshadow duos ($26), including damecuta (shimmery copper peach-gold & muted pink with gold sparkle) and kamalame cay (shimmery aqua-gold & lime green with gold sparkle). Tarte is available in select department and specialty store doors like Nordstrom and Sephora, and certain items are sold through Victoria's Secret Direct and on the QVC home shopping network...
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