Color Cosmetics In Brief
This article was originally published in The Rose Sheet
Executive Summary
Tarte: Niche cosmetics brand is emphasizing skin care benefits in its products this year with the launch of items like 24/7 lip sheers ($14), reformulated with SPF 15 and a "refreshing mint" scent, tarte says. Products currently are available in five colors, like champagne brunch (sheer nude) and tuesday (sheer plum). New lip sheer shade summer fling, a sheer peachy-pink, will debut as part of firm's summer color collection. Other products in the summer lineup are five eyeshadow duos ($26), including damecuta (shimmery copper peach-gold & muted pink with gold sparkle) and kamalame cay (shimmery aqua-gold & lime green with gold sparkle). Tarte is available in select department and specialty store doors like Nordstrom and Sephora, and certain items are sold through Victoria's Secret Direct and on the QVC home shopping network...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says