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Skin Deep

This article was originally published in The Rose Sheet

Executive Summary

Environmental Working Group's Skin Deep report will gain wider recognition in 2007 when the California Safe Cosmetics Act goes into effect, United Natural Products Alliance Executive Director Loren Israelsen asserts during a presentation at Natural Products Expo West tradeshow March 25. According to Israelsen, there will be greater efforts by advocacy groups to direct traffic to 1Skin Deep, an online, "brand-by-brand personal care product safety guide" maintained by Washington, D.C.-based EWG that ranks more than 14,400 products, searchable by brand name, type and "relative concern." Rankings are based on results of a cross-reference of ingredients through sources such as the National Toxicology Program and EPA. California bill was signed into law in October and requires firms report to the state Department of Health use of any chemicals known to cause cancer or reproductive toxicity...
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