E.l.f. Delivers Lip Color Kits For Summer
This article was originally published in The Rose Sheet
Executive Summary
Dollar cosmetics marketer e.l.f. is introducing color kits this summer as a way for retailers to offer its products at higher price points, the company said
You may also be interested in...
E.l.f. Charms Shoppers With Value Products Modeled On Top Makeup Brands
The e.l.f. business model is paying off in the recession, with a growing number of consumers embracing the company's principle that "every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget.
Hologic's Adiana Permanent Birth Control Device Takes On Conceptus' Essure
Adiana uses a polymer matrix insert to block the fallopian tubes instead of a metal coil, offering a benefit over Essure, which carries a perforation risk on implantation, Hologic exec says.