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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Nanette Lepore: Shanghai Butterfly by Nanette Lepore opens to lemon slice, mandarin, green snow apple and carnation, which warm to a heart of poet's jasmine, lily of the valley, gardenia and crimson whisper rose, according to Riviera Concepts. Drydown comprises blonde woods, green cedar, Siberian musk and sandalwood. Developed by Ungerer and Company, juice is housed in "delicate jade green" bottle with graphics inspired by Lepore's "Eastern influence in fashion," Riviera Concepts says. Parfum spray costs $160 for 1 oz., while eau de parfum retails for $78, $58 and $38, respectively, in 3.4 oz., 1.7 oz. and 1 oz. sizes. Ancillaries include Enchanting Body Lotion ($42) and Enchanting Body Cream ($68). Shanghai Butterfly is available in approximately 300 stores in the U.S., including select Nordstrom, Sephora and Saks Fifth Avenue. Nanette Lepore's premier scent launched in 2004 (1"The Rose Sheet" Jan. 26, 2004, p. 5)...

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