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Natural products portal

This article was originally published in The Rose Sheet

Executive Summary

New Products Launch Pad (www.nplp.com) is being introduced as an online portal for the natural products industry that allows manufacturers, suppliers and marketers to introduce their products to retailers though the Internet, integrated marketing solutions firm New Hope Natural Media announces. Portal also gives retailers of natural products and vitamins, minerals and supplements a way to interact with manufacturers, firm notes. "A significant communication disconnect exists between manufacturers and retailers when it comes to new products," New Hope Natural Media says, noting the portal "aims to put information and power back into the hands of retailers when they want it"...

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