Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Vichy: LiftActiv PRO Eyes Anti-Wrinkle Eyelid Lifting Care is developed for women 40-50 years of age who are experiencing "loss of skin firmness and noticeable wrinkles," according to L'Oréal. Formula "smoothes appearance of wrinkles, deceases the look of dark undereye circles" and results in more radiant skin and decreased puffiness, company claims. Product contains brand's Fibrocyclamide, an ingredient complex "to help improve skin's elasticity to make the contours appear firmer and eyelids appear lifted," as well as detoxifying Actifeine, company notes. Product will cost $26, and will be available in Dermo-Skincare Centers at select drugstores and specialty stores. Separately, L'Oréal notes it plans to more than triple Vichy's 160 store distribution in the northeastern U.S. to 500 stores by the end of the year. L'Oréal launched the French brand stateside in a testing phase in 2002 (1"The Rose Sheet" Nov. 4, 2002, p. 3)...
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Vichy: LiftActiv PRO Eyes Anti-Wrinkle Eyelid Lifting Care is developed for women 40-50 years of age who are experiencing "loss of skin firmness and noticeable wrinkles," according to L'Oréal. Formula "smoothes appearance of wrinkles, deceases the look of dark undereye circles" and results in more radiant skin and decreased puffiness, company claims. Product contains brand's Fibrocyclamide, an ingredient complex "to help improve skin's elasticity to make the contours appear firmer and eyelids appear lifted," as well as detoxifying Actifeine, company notes. Product will cost $26, and will be available in Dermo-Skincare Centers at select drugstores and specialty stores. Separately, L'Oréal notes it plans to more than triple Vichy's 160 store distribution in the northeastern U.S. to 500 stores by the end of the year. L'Oréal launched the French brand stateside in a testing phase in 2002 (1 (Also see "L’Oréal Vichy Skin Care Makes U.S. Debut In New Retail Concept" - HBW Insight, 4 Nov, 2002.), p. 3).... Earth's Best: Jason Natural Products and organic baby food marketer Earth's Best are extending their baby care line with Earth's Best Hair Dentangler by Jason, a "super-gentle formula designed to smooth and detangle baby's first hair," Jason claims. The leave-in spray is 70% organic and contains plant proteins and vitamin B5. Additionally, jojoba, orange and lavender oils, as well as aloe vera, "moisturize hair and impart shine," firm notes. Tear-free and paraben-free formula will be available for $8 in natural and health foods stores in September. Company also is introducing $5 travel size of Earth's Best Lavender Everyday Lotion. Earth's Best baby care debuted last year (2 (Also see "Jason Baby Care To Debut Under Deal With Organic Food Marketer" - HBW Insight, 4 Apr, 2005.), p. 7).... Surya Nature: New Color Fixation hair care line is designed to naturally protect and care for damaged and dyed hair, Surya Nature says. The line uses natural ingredients such as acai, hazelnut and cupuacu butter to protect against UV rays and provide shine and smoothness to hair, company notes. The range includes a restorative shampoo and conditioner, restorative and intensive masks for hair, as well as a leave-in cream conditioner. Currently available in beauty supply doors, the products will launch in natural product and natural pharmacy stores in August, retailing for $1.50-$5.85 each. Surya Nature may be interested in expanding the line to mass market doors in the future.... Gianna Rose Atelier: Fruit Arrays soap collection comes in four scents: Limonade (Lemon), Citron Vert (Lime), Poire (Pear) and Pomme (Apple), specialty company announces. Each boxed collection includes four triple-milled, vegetable-based, fruit-shaped soaps. Limonade soap contains "crisp, zesty lemon infused with vanilla cream," and lime soap includes notes of guava, company says. Poire and Pomme contain oatmeal to exfoliate and Poire also is formulated with moisturizing buttermilk, Gianna Rose adds. Fruit Arrays cost $29.50 each, and are available at fine department and specialty stores as well as on bathandbodyworks.com.... |