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NPD Group on color

This article was originally published in The Rose Sheet

Executive Summary

Prestige bronzers posted 17% growth in the first quarter versus a year ago, indicating their growing importance as women want color without spending hours in the sun, NPD Group reports May 25. The performance of bronzers compares with a 5% decline in traditional prestige blushes during the quarter, firm notes. Bronzers have quadrupled in dollar share since 1997, NPD adds, noting in the first quarter of 1997 they made up 6% of dollar sales of the prestige blush category, while in Q1 2006 they accounted for 24% of sales in the segment. Separately, group reports growth of prestige eye color, which was up 10% to $840 mil. in 2005. Additionally, 66% more brands are selling eyeshadows now than six years ago, and eyeshadow became the only makeup category other than foundation to break the $300 mil. mark, according to NPD Group...



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